Why Programmatic Media Use Takes Out Advertising Waste

WVU Marketing Communications Today

English - July 25, 2019 00:12 - 22 minutes - 30.6 MB - ★★★★★ - 6 ratings
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Why Tzeitel Haviland Makes Sense

"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."

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Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeitel Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:

Defining Programmatic Media (PM) Buying

PM machines versus people

What marketers should consider when developing a programmatic media strategy

Why programmatic media is the marriage of data and media

How PM takes out advertising waste

Programmatic media buying evolution

How marketers can strategize and implement PM

The importance of transparency

How data usage fits in our ecosystem