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Turning Statistics Into a Story
WVU Marketing Communications Today
English - January 23, 2019 17:11 - 28 minutes - 35.6 MB - ★★★★★ - 6 ratingsMarketing Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How A Crime Reporter Uses Data to Reveal the Truth
Next Episode: The Professional Leadership Difference
Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.