The Value of a Programmatic Media Approach
WVU Marketing Communications Today
English - June 06, 2018 17:55 - 26 minutes - 31.2 MB - ★★★★★ - 6 ratingsMarketing Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Simplifying Social Media Metrics
Next Episode: Has customer empowerment killed CRM?
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
Programmatic media buying evolution
How marketers can strategize and implement programmatic media
The importance of transparency
How data usage fits in our eco system