If you haven't heard of Name, Image and Likeliness, you certainly will in the coming years as NCAA Student Athletes will be able to profit from use of their Name, Image or Likeliness. Kwinn and Big Ben take 2 different approaches to NIL, Kwinn the Brand that would sponsor the student athlete and Big Ben the Agent representing the student athlete. Listen in and learn as NIL will impact college sports in a big way shortly. WST, Your West Coast Source for Sports.