Unlock Your Serving Mindset with Farnoosh Brock

Farnoosh Brock reads from her book The Serving Mindset: Stop Selling and Grow Your Business.

The New Story Is was originally called Written, Spoken with Dave Ursillo, a podcast in which the written word came to life as the spoken word through the voices of the writers who wrote them.

Created and hosted by writer, author, and teacher of creative self-expression Dave Ursillo (DaveUrsillo.com, TheNewStory.Is), Written, Spoken was a creative experiment that blended mixed mediums to explore a new way of connecting with audiences.

The show's first two seasons remained archived and available for your listening enjoyment.

Season 2, Episode 6 of 'Written, Spoken' discusses Farnoosh's journey growing up in Iran during the Iranian Revolution before immigrating with her family to the United States as a child, where she became an electrical engineer and rising leader at a Fortune 100 company. But her self-described boredom—and a challenge from her husband to attend a blogging conference in 2010—spun her life into an entirely new direction. 

Today, Farnoosh is a consultant, executive coach, author, speaker, and trainer who is on a mission to change conversations around selling to serving, which she says can be a competitive advantage not only in business and career but in life.

In this interview, Farnoosh and Dave discuss:

Why do so many people resist and resent selling?The difference between being of service and being subservient to othersHow Farnoosh immigrated to the United States with her family and has gone on to train the likes of the United States Air Force in leadership crisis training

Subscribe now to our new show, The New Story Is, to join Dave on a journey that explores the shared stories and myths that shape our perceptions of life in our world today, including interviews and analysis from special guest interviewees who are championing the new stories of our time, for the good.

Visit the author's online home at FarnooshBrock.comLearn more about Dave at DaveUrsillo.com or follow Dave on InstagramGet coaching and consulting support from Dave and his company, The New Story CompanyVisit our podcast page at TheNewStory.Is/Podcast, where you can leave feedback and nominate a guest for our seriesThe new theme song for The New Story Is is by Yrii Semchyshyn of Coma Media

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