How To Transition From Brick and Mortar to Online eCommerce

WP eCommerce Show

English - March 23, 2016 13:08 - 30.1 MB - ★★★★★ - 2 ratings
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Previous Episode: The Diversity of Expectations around eCommerce

Next Episode: Patrick Rauland Chats about the Challenges WooCommerce Shop Owners Face

In this second episode, we are talking about the challenges of moving from a brick-and-mortar shop to an online store.

In this second episode, I am talking about the challenges of moving from a brick-and-mortar shop to an online store. Even though you will be looking at the same concepts, such as sales, marketing, etc., there is a big difference between doing them in your shop in the mall vs. online and you need to adapt to new tools and strategies.

I talked about:

How startup costs can differSelecting a small product line to start withThe uniqueness of an online customerMarketing and how to approach it for onlineHow much social plays a role in both scenariosRedefining sales onlineThe importance of an eCommerce strategy

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