Radio Still Resonates in the World of Marketing
World of Marketing
English - December 09, 2022 07:00 - 34 minutes - 31.5 MB - ★★★★★ - 10 ratingsMarketing Business News Business News legalmarketing ppc seo attorneymarketing businesssolutions content fosterwebmarketing internetmarketing lawfirmmarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Gary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary’s expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success.
In this episode…Our private and professional lives are almost completely digital; however, there’s a powerful marketing tool that has been left behind: radio advertising.
Although we may not think about radio as an effective marketing channel, we are surrounded by it everywhere. The radio station playing in the background of a cafe, the subway, or the grocery store is an effective advertisement method that works when people are away from digital distractions. When building a brand, it’s important to understand the market you want to influence in order to reach a much bigger audience. This is done by utilizing all marketing channels, not just the digital ones. Designing a creative message that clearly represents your company’s values can also help leave a lasting impression on consumers.
In this episode of The World of Marketing, Tom Foster, Jr. welcomes Gary Sarner, the Founder of ROI360+. They discuss the hidden potential of radio advertising, how to capture your audience with a clear and creative message, adaptive marketing strategies, how to reach a broader audience through other media channels, and tips on building a successful brand that lasts.