Rachel Krupa on Why Press Still Matters, But Affiliate Marketing Matters More—And How To Update Your PR Strategy Accordingly

WorkParty

English - May 03, 2023 07:30 - 29 minutes - 27 MB - ★★★★★ - 238 ratings
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Previous Episode: How Bridget O'Carroll Started Her Own Fitness Business While Still Working Full-Time for Google

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On this episode of WorkParty, host Jaclyn Johnson is talking with PR maven Rachel Krupa, a top-tier publicist with 21 years of experience and a roster of clients that includes Goop and Thrive Market. Krupa unpacks how the media landscape is shifting and why that matters to both brands and publications (as well as consumers). You'll also get some insider intel on how she founded her own brand—The Goods Mart, which is not your average gas station minimart—without a business plan, thanks to her network connections. RESOURCES: To connect with Rachel click here
To follow The Goods Mart click here
To connect with Jaclyn Johnson click here
To follow along with Create & Cultivate click here
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

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