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EADEM Co-Founders Alice Lin Glover and Marie Kouadio Amouzame On Pivoting From Tech to Beauty, Saying No Venture Funding, and the Power Of Building Community

WorkParty

English - July 26, 2023 07:00 - 25 minutes - 23.8 MB - ★★★★★ - 238 ratings
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Joining us this week on Founder Files is Marie Kouadio Amouzame and Alice Lin Glover, co-founders of Eadem, a clean beauty brand designed with the unique needs of melanin-rich skin in mind. Marie and Alice are friends who met while working at Google, branding some of the world’s most high-profile apps. After realizing they had a mutual love of skincare that involved frequently swapping product knowledge, it became apparent there was a gap in the market for more inclusive, clean beauty. So together they set out to build Eadem, a brand pioneering what they call “Smart Melanin Beauty”—a combination of science-backed ingredients and heritage botanicals that effectively and gently care for skin of color. Listen in as they share their journey of navigating the start of their bootstrapped business during a pandemic while both becoming new moms. This episode is chock full of major takeaways that you won't want to miss…. 


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This episode is Produced by Dear Media with research and creative production by Ali Alquiza.

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