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188%: The Rise of the Creator Economy
WorkLab
English - November 17, 2021 03:00 - 15 minutes - 23 MB - ★★★★★ - 36 ratingsBusiness News News Technology exp futureofwork hybridwork ingenuity innovation microsoft worklab businessnews digitaltransformation elisehu Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Why should business leaders pay attention to the creator economy? The latest episode of the WorkLab podcast features Daniel Roth, editor in chief at LinkedIn, who’s been tracking the power of creators’ content on the platform. Roth explains what the creator economy is and why it’s growing; CB Insights found that creator-focused companies reaped 188 percent more funding in the first half of 2021 than in all of 2020. Eyes are on creators, and Roth says that employers should embrace and encourage them. We also talk with Temi Ibisanmi, a media campaign manager at Microsoft, who shares the story of how he became a digital creator while maintaining a corporate job, and the positive effects it’s had on his career.
WorkLab site and transcript of this episode
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