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168: Building an agency / media company / speaking firm with Jay Baer
Working Without Pants - Creative Entrepreneurship
English - May 28, 2020 21:04 - 40 minutes - 37 MB - ★★★★★ - 54 ratingsDesign Arts Business Careers businessdevelopment creativity entrepreneurship agency b2bsales consultingfirm softwaredevelopmentfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 167: Selling to enterprises with Brian Burns
Today's episode sees me chatting with Jay Baer of Convince and Convert. Jay has been working in digital since 1993 - tune in to hear a story about the sweet deal he made with Anheuser-Busch over ownership of Budweiser.com. Jay's agency is built up of 3 parts: a content strategy firm, a media & sponsorship company, and a paid public speaking business. It's not your typical agency as it focuses on strategy only, as opposed to execution. Did I mention Jay is a Hall of Fame speaker? Super interesting guy, tons of value in this episode. Especially for agencies wanting to go upmarket to do higher-level strategy work as opposed to just execution.