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066: Brian Casel on Building and Scaling a Productized Service
Working Without Pants - Creative Entrepreneurship
English - July 08, 2016 12:54 - 41 minutes - 23.9 MB - ★★★★★ - 54 ratingsDesign Arts Business Careers businessdevelopment creativity entrepreneurship agency b2bsales consultingfirm softwaredevelopmentfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 065: Dobbin Buck on Building an Industry Leading Agency
Next Episode: 067: Ben Lee on productizing the discovery process
Since I last brought Brian Casel onto the podcast over a year ago, he has sold his first productized business and launched his second. Brian is truly leading the way in terms of productized services and in this interview he gives a great context as to how agency owners can begin to transition from personalized consulting to a productized service.
Currently I am mid-way through productizing my own services at Outbound Creative, so in this interview I delve deep into some of the biggest challenges and setbacks that I have had along my journey and tap into Brian's expertise to overcome them.
This is a gold nugget episode for anyone who is trying to build and scale a productized service!
Also, be sure to check out Brian's new Productize Podcast.