From her start in the beauty industry at L’Oréal to running her own digital agency, Irene Moore is a consumer psychology expert and helps brands share their story with their ideal audiences. Irene joins us all the way from the U.K. to spill the tea ☕️ on how to connect with your audience and stand out of the crowd.✨


 


On this episode:


Working at L’Oréal
Corporate vs. owning a business
Loneliness of entrepreneurship
Getting her start in the beauty industry at Bobbi Brown
Creating a role from scratch
Building client trust
Consumer Psychology
Should brand’s participate in social conversations?
How to stand out through all the noise
Trends in marketing to be aware of

 


FOLLOW Irene on Instagram


https://www.instagram.com/irenemoore_/ 


 


FOLLOW Working Girl Talk on Instagram


https://www.instagram.com/workinggirltalk/ 


 


This Week’s News:


- Clubhouse launches monetization (TechCrunch)


- Spotify might be getting into the clubhouse game (CNBC International)