What does a marketing consultant actually do? with Myrna Schommer

Nelson is joined by Myrna Schommer to discuss marketing for small business owners, freelancers, and entrepreneurs.

Topics Include:
- The importance of email systems
- Diversifying your skillset
- Fear based marketing strategies
- Dumping bad clients
- The relationship between marketing and business management
- And other topics...

...

[1:33] - Why should business owners, freelancers, and entrepreneurs be interested in working with a marketing consultant?

[12:43] - Is it possible to scale an eCommerce business without having a strong email marketing system in place?

[22:27] - What is the typical relationship between a marketer and a small business. Monthly retainers, commission, pay per deliverable, etc?

[34:24] - Taking on challenges and diversifying your skillset.

[38:55] - Addressing fear based marketing strategies. Why do we use them, and are they ethical?

[48:06] - Dumping bad clients.

[50:55] - Do people usually hire a marketer because they want a problem solved, or because they can’t figure out what their problem is?

[56:08] - How marketing fits within the broader skillset of business management.

RESOURCES MENTIONED:
https://www.linkedin.com/in/myrnabegnelschommer
https://www.artessamarketing.com/
nelson-jordan.com/newsletter
linkedin.com/in/nelsontjordan