Workbook Radio
95 episodes - English - Latest episode: 2 months ago - ★★★★ - 13 ratingsWorkbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.
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Episodes
Episode 094- New Year, New Personal Project with Dennis Welsh
February 13, 2024 03:38 - 14 minutes - 16.7 MBDennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. About Dennis: Dennis Welsh has been a commercial photographer and director since 1990 working with clients to help share their brand stories through authentic stills...
Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski
December 28, 2023 23:06 - 15 minutes - 17.7 MBMike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. On this episode, Mike and I chat about Dagger’s start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger in 2024. Mike Popowski, CEO | Mike drives Dagger’s vision, culture, and growth. A prove...
Episode 092- Matt Garbutt talks AI in Advertising
December 01, 2023 20:47 - 25 minutes - 29.7 MBMatt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better ...
Episode 091- TDA_Boulder x Rise Against Suicide
September 08, 2023 21:11 - 14 minutes - 16.4 MBRise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment. Their first awarness campaign launched last week, helmed by board member and ECD/Partner at TDA_Boulder, Jonathan Schoenberg. On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign came together. Check out AdAge's latest write up on the campaign.
Episode 090- Dennis Murphy and My Hand My Cause
July 13, 2023 22:30 - 12 minutes - 14.2 MBInternationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities. View Dennis Murphy's portfolio here. Learn more about My Hand My Cause, Inc. here.
Episode 089- Felipe Simi, SOKO
June 20, 2023 20:24 - 20 minutes - 24 MBFelipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency. To find out more about SOKO visit soko.cx both online and on instagram....
Episode 088- Brian Carlson
June 04, 2023 03:31 - 14 minutes - 16.4 MBBrian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. View Brian's work here. About Brian: I'm a photographer and filmmaker with a passion for storytelling, it's that simple. With over a decade of experience, I bring a warm ...
Episode 087- Margaret Johnson on Creating Super Bowl Ads
April 26, 2023 23:04 - 13 minutes - 16.1 MBIn 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&P and leads the agency’s Creative department, a position she assumed in 2015 after ...
Episode 086- Alex Garcia
April 15, 2023 01:21 - 14 minutes - 17 MBAs a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work. About Alex Garcia: As a Midwest/Chicago-based photographer and filmmaker, Alex Garcia is steeped in the art of crafting "real people" storytelling...
Episode 085- John Fedele
March 21, 2023 23:15 - 14 minutes - 16.2 MBOn this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape. About John Fedele: "I'm a photographer & director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moments in life and elevates them into something soulful with a modern twist. I bring a friend...
Episode 084- Felicia Perretti
March 02, 2023 03:46 - 15 minutes - 17.9 MBOn this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests all as part of her marketing strategy. About Felicia: Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editor...
Episode 083- Tasha Dean on Diversity in Advertising, Part 2
January 26, 2023 23:04 - 10 minutes - 12.2 MBOn this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what’s ahead for Martin, how commercial artists can embrace the “beyond the reel” mentality, and leaning into risk. A...
Episode 082- Tasha Dean on "The 50/50 Initiative" and Diversity in Advertising, Part 1
January 18, 2023 21:53 - 12 minutes - 14.2 MBOn this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In this part 1, Tasha talks about how the Initiative came about, striving to, “see beyond the reel,” and the fine line between ticking boxes and true accountability. About Tas...
Episode 081- Standing Out in a Saturated Market 2022: Social Media and Portfolio Reviews
January 01, 2023 01:28 - 16 minutes - 19.3 MBIn this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Direc...
Episode 080- Standing Out In A Saturated Market 2022: Promo Pieces
December 06, 2022 01:15 - 14 minutes - 16.6 MBWe’re back with another installment of Standing Out in a Saturated Market 2022. On this episode, Workbook’s Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved int...
Episode 079- Standing Out in a Saturated Market 2022: Websites
November 14, 2022 03:29 - 10 minutes - 11.9 MBBack in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022? In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma Worldwide). About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his caree...
Episode 078- Jonathan Rice, Part 2
October 18, 2022 13:00 - 11 minutes - 13.3 MBOn this episode, Jonathan talks about his transition into illustration, advice he has for fellow illustrators in working with creative directors, having been one, and what’s ahead for him in his career.
Episode 077- Jonathan Rice, Part 1
September 26, 2022 13:00 - 10 minutes - 11.9 MBJonathan Rice is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the country’s largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. But Jonathan’s heart was always drawn to making great, visually interesting Illustrations, art and design that everyone can appreciate and love. On this episode we talk about Jonathan’s career of many hats, how he’s gotten back to illustration, and his advice to other who think it’s too late to purs...
Episode 076- Stephen Hamilton, Part 2
August 19, 2022 00:21 - 12 minutes - 14.6 MBOn this episode, Stephen finishes discussing the Nick Cave: Forothermore exhibit at MCA Chicago, then shifts gears to discuss the reimagined Who's Hungry Magazine, his new project Images for Artisans, and more. About Stephen: Stephen Hamilton is a food and beverage director and photographer whose work has appeared almost everywhere you see images of food—on television, in national magazines and cookbooks, on packaging, and across seven seasons of Bravo TV’s Top Chef (as well as appearin...
Episode 075- Stephen Hamilton, Part 1
August 11, 2022 00:25 - 12 minutes - 14.7 MBOn this Episode, we talk with food photographer and director Stephen Hamilton about how he got into food photography, his thoughts on having a "distinct point of view" in you work, and how he became a part of the Nick Cave: Forothermore exhibit at the MCA Chicago. About Stephen: Stephen Hamilton is a food and beverage director and photographer whose work has appeared almost everywhere you see images of food—on television, in national magazines and cookbooks, on packaging, and across seve...
Episode 074- Sarah Lent & Curt Schreiber, Part 2
July 18, 2022 23:48 - 10 minutes - 11.9 MBVSA Partners' Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber talk about NFTs and the Metaverse, how Artists can start preparing for work in this brave new world, and the resilience of the advertising community in the face of change. For more information on Sarah and Curt, visit Vsapartners.com, vsa-partners on Linkedin, and @vsapartners on Instagram.
Episode 073- Sarah Lent & Curt Schreiber, Part 1
July 05, 2022 19:07 - 12 minutes - 13.8 MBWe’re back on the subject of NFTs, this time with VSA Partners Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber. On this episode, Sarah and Curt discuss the creative origins of NFTs, how VSA Partners is creating opportunities out of this new technology, and how artists (and really anyone) can start taking advantage of this new frontier. About this episode's guests: Sarah Lent (Chief Marketing Officer) leads growth efforts across VSA, including business deve...
Episode 072- Tim Mendola & Jodie Hein, Part 2
June 17, 2022 03:41 - 8 minutes - 10.1 MBOn this episode I’m joined by Artists Agents Tim Mendola of Mendola Artists and Jodie Hein of Rapp|Art to talk about Animation and Illustration in 2022. Tim and Jodie talk about how they take on illustration and animation artist promotion in 2022, what artists can themselves to stand out, and what trends advertising and editorial work has in store down the road.
Episode 071- Tim Mendola & Jodie Hein, Part 1
June 07, 2022 21:40 - 10 minutes - 12.6 MBOn this episode, we're joined by Artist Agents Tim Mendola (Mendola Artists) and Jodie Hein (Rapp|Art) to talk about Animation and Illustration in 2022. In this first part, Tim and Jodie talk about the artist-agent relationship, how they navigate clients, and what (if anything) shifted post-pandemic in the art and animation world. More on Tim: Tim took over the family business back when paintings were actually hand-delivered to art directors and portfolios consisted of 8×10 transparenci...
Episode 070- Dave Merwin, Part 2
May 30, 2022 06:09 - 10 minutes - 11.6 MBDave Merwin is currently building web applications and blockchain solutions for companies around the world and serves as Executive Sponsor and Production Strategist at DEPT Agency. We’re picking up right where we left off in better understanding NFTs. From personal work to community experience, Dave discusses how agencies, brands, and commercial artists might pivot to take advantage of this new frontier. Finally, Dave offers some great resources to get started on your NFT education. ...
Episode 069- Dave Merwin, Part 1
May 22, 2022 03:08 - 10 minutes - 11.6 MBDave Merwin is currently building web applications and blockchain solutions for companies around the world and serves as Executive Sponsor and Production Strategist at DEPT Agency. On this episode, Dave breaks down NFTs, how advertisers are jumping on them, and what it all means for commercial artists. About Dave Merwin: A veteran of a few startups. Creative director for research projects with the National Institute of Health, National Institute of Mental Health, and the Depar...
Episode 068- Rose Kaz, Part 2
March 22, 2022 22:34 - 13 minutes - 15.6 MBOn this episode, we’re talking Black Mountain College and beyond. Rose talks about her personal project on that hallowed ground, and then shifts gears to talk about Females in artist spaces, what has been accomplished and where we need to go. Rose Kaz is a photographer, entrepreneur, producer, and activist. For more on Rose, click here.
Episode 067- Rose Kaz, Part 1
February 19, 2022 03:18 - 10 minutes - 12.2 MBOn the episode, international creative and activist Rose Kaz talks about her start in photography, how it led her to create the online networking platform LBI Backstage Pass, and her latest project featuring Female Owned Brands. For more on Rose, click here. For more on LBI Backstage Pass, click here.
Episode 066- Bobby "Do Right" Prokenpek, Part 2
January 03, 2022 00:26 - 11 minutes - 13.5 MBBobby "Do Right" Prokenpek is a commercial, editorial, and advertising photographer who clients include Nintendo, Doritos, and Old Navy. On this episode, Bobby talks about what he learned from his Peeping Bob project, his outlook on photography moving forward, and how to stay the creative course. To see more of Bobby's work, click here.
Episode 065- Bobby "Do Right" Prokenpek, Part 1
December 18, 2021 01:09 - 13 minutes - 15.7 MBBobby "Do Right" Prokenpek is a commercial, editorial, and advertising photographer who clients include Nintendo, Doritos, and Old Navy. In this part one, we talk about how Bobby found purpose through photography, his signature style of humor in portraiture, and his “Peeping Bob” Series, a personal work project that has taken on a life of its own. To see more of Bobby's work, click here. To see more of "Peeping Bob," click here.
Episode 064- Thomas Warinner, Part 2
December 10, 2021 23:14 - 11 minutes - 13 MBHIGHOPES is a cannabis branding agency that works in the US and abroad to develop compelling experiences and identities unique to this unique industry. On this episode Thomas talks about what artists can do to stand out to cannabis marketers and clients, and his "hopes" for HIGHOPES and cannabis marketing in the future.
Episode 063- Thomas Warinner, Part 1
December 02, 2021 21:10 - 14 minutes - 16.9 MBHIGHOPES is a cannabis branding agency that works in the US and abroad to develop compelling experiences and identities unique to this unique industry. On this episode we talk to one of HIGHOPE’s co-founders, Thomas Warinner, about the unique challenges associated with cannabis marketing and the future for creative’s in this space. To see more of HIGHOPE’s work, click here.
Episode 062- Scott Thompson, Part 2
November 24, 2021 00:49 - 11 minutes - 12.8 MBScott Thompson is a commercial photographer and videographer who also serves in the US National Guard. His client list not only spans the branches of the military, but also clients like Google and Subaru. On this episode, On this part 2 with Scott about his process, his foray into teaching, and how being of service goes hand in hand with his artistry. To see more of Scott's work, click here.
Episode 061- Scott Thompson, Part 1
November 16, 2021 01:21 - 12 minutes - 14 MBScott Thompson is a commercial photographer and videographer who also serves in the US National Guard. His client list spans the branches of the Military, Google and Subaru. On this episode, we talk about how both career paths started, their intersections, and how both have led to the importance Scott places on authenticity. To see more of Scott's work, click here.
Episode 060- Abigail Bobo, Part 3
November 09, 2021 16:00 - 13 minutes - 15 MBOn this episode, Abigail talks about her podcast South Facing Light as well as well as her other projects, both commercial and personal. Abigail is a commercial photographer based in Nashville, Tennessee available in San Francisco, California, and Dallas, Texas— specializing in lifestyle captures, healthcare photography, environmental portraiture and automotive adventures. To see more of Abigail's work, click here. To listen to South Facing Light, click here.
Episode 059- Abigail Bobo, Part 2
October 22, 2021 18:15 - 11 minutes - 13.6 MBOn this episode, Abigail talks about overcoming creative resistance, dealing with rejection, and how life on pause shifted her creative outlook. Abigail is a commercial photographer based in Nashville, Tennessee available in San Francisco, California, and Dallas, Texas— specializing in lifestyle captures, healthcare photography, environmental portraiture and automotive adventures. To see more of Abigail's work, click here.
Episode 058- Abigail Bobo, Part 1
October 11, 2021 14:00 - 13 minutes - 15.8 MBAbigail Bobo is a commercial photographer and director whose diverse clients include Airbnb, Mercedes Benz, and National Geographic. On this episode, we meet the women behind the lens and learn about how light, music, and magic have become her formula for stepping into 2021. To see more of Abigail's work, click here.
Episode 057- Nick Howard, Part 2
August 20, 2021 21:01 - 9 minutes - 10.7 MBI sat down with Nick Howard, an art director about to start a new chapter of his career at Wieden+Kennedy Portland. His previous work for Miller Lite, Skittles and starburst, at DDB Chicago alongside his partner Nick Stoner, earned him a spot on this year’s Adweek’s creative 100 list. On this episode I talk to Nick about how the pandemic has changed the industry for the better, the importance of equity in advertising, and what makes an artists work stand out. To see more of Nick's work, ...
Episode 056- Nick Howard, Part 2
August 20, 2021 21:01 - 9 minutes - 10.7 MBI sat down with Nick Howard, an art director about to start a new chapter of his career at Wieden+Kennedy Portland. His previous work for Miller Lite, Skittles and starburst, at DDB Chicago alongside his partner Nick Stoner, earned him a spot on this year’s Adweek’s creative 100 list. On this episode I talk to Nick about how the pandemic has changed the industry for the better, the importance of equity in advertising, and what makes an artists work stand out. To see more of Nick's work, ...
Episode 056- Nick Howard, Part 1
August 06, 2021 23:32 - 10 minutes - 12.1 MBNick Howard is an art director about to start a new chapter of his career at Wieden+Kennedy Portland. His previous work on Miller Lite, Skittles, and Starburst at DDB Chicago alongside his partner Nick Stoner earned him a spot on this year’s Adweek’s Creative 100 list. In this part one of two, we talk about making the list, working with the other Nick, visual trends and office life in 2021. To learn more about Nick, click here.
Episode 055- Liz Nemeth, Part 2
July 16, 2021 13:00 - 12 minutes - 14.2 MBYoda famously said, “do or do not, there is no try.” But commercial photographer and director Liz Nemeth has a different perspective. In this episode, Liz talks about how the art of 'try' has helped her grow from friend to colleague, from photographer to director, and what she aims to try for in the future. Check out Liz's website here.
Episode 054- Liz Nemeth, Part 1
July 01, 2021 13:00 - 11 minutes - 13.1 MBOn this episode, we talk with commercial photographer and director Liz Nemeth. In this first part, Liz talks about her start in photography, a storied trial by fire which took her from assisting photography greats to the Olympics and how she ultimately found her artistic voice.
Episode 053- Curiosity, Collaboration, and Truth: Tim Paschke & David Matheson
June 11, 2021 13:00 - 12 minutes - 13.8 MBOn this Episode, Tim Paschke (Resin Advertising) and David Matheson (Eszter+David) talk about what they've learned from each other in the five years they've worked together, and offer some closing thoughts on what it takes to form a lasting Casting Director and Commercial Artist partnership.
Episode 052- Assets and Artistry: Tim Paschke & David Matheson
May 28, 2021 13:00 - 12 minutes - 14.3 MBOn this episode, Tim Paschke (Co-Founder, Creative Director, Resin Advertising) and David Matheson (Commercial Photographer, eszter+david) talk about the merging of assets and artistry; how they deliver for their clients while maintaining their personal brand of art.
Episode 051- Creating Future Narratives: Tim Paschke & David Matheson
May 20, 2021 13:00 - 10 minutes - 12.4 MBOn this episode, Tim Paschke (Co-Founder and Creative Director of Resin Advertising) and David Matheson (half of the commercial photography team eszter + david) talk about how a chance encounter has turned into a 5 year creative collaboration building on what Tim calls, "creating future narratives."
Episode 050- Amy Scott, Part 2
February 05, 2021 23:08 - 11 minutes - 16.3 MBOn this episode, up and coming farm-to-table commercial and editorial photographer Amy Scott talks about her personal project A New York Cider Story, the importance of community, and her upcoming projects.
Episode 049- Amy Scott, Part 1
January 29, 2021 14:00 - 11 minutes - 17.2 MBIn this episode, farm-to-table commercial and editorial photographer Amy Scott talks about going from farming to photo, her 2019 personal project The Hands that Feed Houston, and adjusting her professional life during the pandemic.
Episode 048- Doug Menuez, Part 4: Epiphanies
January 01, 2021 01:38 - 11 minutes - 15.5 MBIn this four part series, I sat down with award winning photographer and director Doug Menuez. In this final Chapter, Doug gives advice on how to merge your personal work with the work you’ve been hired to do as well as a creative lesson courtesy of Steve Jobs.
Episode 047- Doug Menuez, Part 3: The Crazy Dream
December 24, 2020 14:00 - 12 minutes - 16.8 MBAward winning photographer and director Doug Menuez talks about his first foray into music videos and then goes into the heart of FEARLESS GENIUS, a personal project 15 years in the making in which Doug visually archived the innovators whose work changed the world we live in forever.
Episode 046- Doug Menuez, Part 2: Creating during COVID
December 17, 2020 19:08 - 10 minutes - 13.8 MBIn this part 2, Doug Menuez discusses the projects he's been working on during Safer at Home. From music videos to proof of concept, Doug talks about the healing power of art and his optimism in the future of the industry.