Identify your "Purple Cow" (strength) to stand out in your industry

Work For Honor with April Rose

English - February 08, 2021 13:00 - 15 minutes - 10.7 MB - ★★★★★ - 21 ratings
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Previous Episode: Align your values with your business so work feels more natural!

Next Episode: How your Enneagram number can affect your business

Always wonder what makes you different? What makes your dream clients say "YES!" instead of, "I'll think about it..."? After today, walk away knowing the secret weapon you can use to stand out in your industry.

In this episode, we will cover

What a "Purple Cow" is and how you need to find it SOONLook at examples of how big companies like Patagonia and Warby Parker have used what makes them different to dominate their marketsThe 4 things your purple cow needs to have for it to work

What we are diving into deeper on our small business resource community,
After Hours: Get your first month FREE here

A "Spark Note" overview of the book "Purple Cow" by Seth GodinAll the main takeaways from the book you need to know without spending time reading itFeedback from April on what your Purple Cow or USP might be

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