Copy Uncorked: Researching your audience to speak to their heart & hold their attention

Work For Honor with April Rose

English - March 01, 2021 11:00 - 43 minutes - 29.8 MB - ★★★★★ - 21 ratings
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Previous Episode: Imposter Syndrome: Interview with Behavioral Analyst Erica Ranade

Next Episode: Why you needed to set boundaries with your clients yesterday

What research do you actually need to do on your ideal client? Today, walk away knowing the most important things to know about the people you serve and how to write converting copy.

In this episode, we will cover

Beyond demographics, what kind of research is vital to do to understand your ideal client's heart & headWhat is "review mining" and how you do it to learn what your audience really thinks about your industryWe discuss at what point is research and using people's words to market to them manipulative in businessConversion copywriting that moves someone reading your social media caption to "YES!"

What we are diving into deeper on our small business resource community,
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There will be an exclusive part of the interview where Kaitlyn talks specifically about writing for social mediaQ&A on all things copywriting when it comes to social media (captions) and your website

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Resources Mentioned:

Copy Uncorked website: https://copyuncorked.com/