Cory and Corey on Marketing a WordPress Product Live: Season 2 Session 3

In this podcast episode, Corey Maass and Cory Miller discuss marketing a WordPress plugin, focusing on the use of open graph data across different platforms like Facebook, Pinterest, and Instagram. They emphasize the importance of customizing images and content for specific pages and posts, and the value of rich content for SEO. They also discuss the use of a social previewer tool and the necessity of a default image for every URL. The conversation includes the significance of educating clients on updating their websites and the need for a strong online presence.

Top Takeaways:Strategic Approach to OG Images: The discussion emphasizes a strategic approach to Open Graph (OG) images, focusing on the main brand image, specific OG images for pages and products, and additional opportunities for content like blog posts.Importance of OG Images for Branding: OG images act as a visual representation of a brand when content is shared on various platforms. Ensuring a strong, visually appealing OG image is crucial for brand recognition and engagement.Understanding Channel-Specific Requirements: Different social media channels have unique requirements for displaying OG images. The conversation touches on the importance of understanding these nuances, such as Twitter's preference for image-only display and the need for specific image sizes.Educating Clients and Website Owners: The conversation discusses the significance of educating clients or website owners about the importance of OG images and the potential pitfalls of neglecting them. It highlights the need to guide them in creating compelling content for sharing on social media.Mentioned In The Show:OMGIMGFacebookPinterestInstagramTwitterGoogleDiscordPost Status🙏 Sponsor: Gravity Forms

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🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)

 

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