130: LinkedIN Strategies for Success | Lessons for Linking in to Grow your Business with Louise Brogan
Women in Business: Inspirational Stories of Women Entrepreneurs
English - December 30, 2019 08:00 - 32 minutes - 75.8 MB - ★★★★★ - 87 ratingsCareers Business Entrepreneurship business entrepreneurship women Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
LinkedIn is one of the best, but most underutilized social media platforms for business out there. Many coaches recommend building your platform where your audience hangs out, which is great advice, but if you’re not also creating new connections on LinkedIn, you’re seriously missing out on a huge part of your network. Louise Brogan, the host of The Social Bee Podcast and LinkedIn strategist, is here to talk about building and using LinkedIn to fuel your business forward.
Like many women in business, Louise had a corporate life that stopped advancing when she started to balance her job with motherhood. After a craft business that wasn’t making money, Louise played to her strengths and, knowing she was great at social media, decided to become a trainer. She became certified in Facebook and LinkedIn for business growth, but her love of LinkedIn grew to where she is now: solely providing LinkedIn services, consulting, and training for entrepreneurs and corporate businesses.
Louise explains why LinkedIn is the best platform for finding clients. Because people are already using the site with business in mind, they’re more likely to become hard leads. But only a handful of people are actively posting on LinkedIn, making it one of, if not the most, underutilized platforms out there.
But using LinkedIn for business isn’t about posting similarly to how you’d post on Facebook. Louise shares how you can avoid this and other mistakes that many entrepreneurs are making on the platform. She also talks about what small tweaks you can easily make so your profile is more attractive to potential connections by making it clear and obvious what services you provide.
So how exactly do you start getting active on LinkedIn? Louise explains the benefits of commenting on and sharing other’s posts, writing your own posts, and why you should create articles at least once a month. At the very least, you should be posting on LinkedIn at least twice a week!
Finally, Louise tells us why she’s choosy about who she connects with on LinkedIn. If the connection request isn’t personalized, she doesn’t know them at all or doesn’t feel like there would be any business benefit from making the connection, Louise declines the request. She shares how you can make genuine connections on LinkedIn.
Are you using this awesome business platform to grow your network? Do you regularly write articles on LinkedIn? How can you start to make more valuable business connections using LinkedIn?
In This Episode:
How you can monetize your strengths Why you will get clients when being active on LinkedIn How many users are actively posting on LinkedIn Why LinkedIn is one of the most underutilized platforms How universities can guide young people to be more active on LinkedIn What some of the mistakes entrepreneurs make on LinkedIn How you can make your LinkedIn profile more attractive and obvious to the people checking it out How you should start being more active on LinkedIn by posting, commenting, and writing articles Why you should be choosy with who you connect with on LinkedIn
Quotes:
“When you go to LinkedIn, you’re generally there with your business-head on, whether you’re an entrepreneur or a bigger business owner. So you’re thinking business already when you’re there.”(8:56)
“When you get connection requests, if you click on the person who’s sending the connection request, have a look and see are they actually active on LinkedIn, are they somebody you think you might work with or who you actually agree with the kind of stuff they’re posting on there? Is it a potential collaboration? Rather than just accepting all the connection requests you get.” (22:12)
“Build up a genuine network of people that you’re interested in having conversations with and business absolutely comes as a result of that.” (25:57)
Links
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Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to www.drcortneybaker.com/10-secrets to get your free copy of the 10 Secrets Female Millennial Entrepreneurs must know before launching their service-based business. Get your free copy now.
About Dr. Cortney Baker... She is an award-winning entrepreneur, researcher, author, speaker, and advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness.
Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female millennial entrepreneurs go from side-hustle to CEOs!
Feedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at [email protected] or 1-469-708-8840.