229. FLORENCIA FRIDMAN – Choosing To Be Where You Are, Working With Ceremonial Cacao, Stepping Into Your Voice and Power, and Spirit-Led Business and Social Media

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In this episode recorded over a cup of ceremonial cacao, I catch up with Florencia Fridman, my “cacao mama”. Her beautiful cacao ceremony offerings served as a doorway for me to connect to the spirit of cacao, and since then I’ve had the joy of doing a cacao ceremony training with Flo, as well as traveling to Guatemala with the cacao brand she runs with her brother, Cacao Laboratory.

We discuss:

How Florencia got into ceremonial cacao

Florencia’s experience going to a mystery school in Guatemala

Answering the call to work with ceremonial cacao

Understanding the medicine of cacao through Maya Cosmovision

Cacao as a sacred food that helps us connect deeper with our relationship with Spirit

The one time that an Amazonian Indigenous elder asked Florencia for a cup of ceremonial cacao

The relationship between the spirits of plants and the dream world

Flo’s earliest memories of connecting with the Spirit realm

The first time Florencia met her spirit guides

Ksenia shares how she overcame the fear of the unseen beings

Florencia’s experience moving from Argentina to USA as a kid

Going off your path to come back stronger than ever

How a marriage led Florencia to exploring shadow work

Finding your own way outside of a romantic partnership

How ending a marriage propelled Florencia to commit to her spiritual path

Experiencing the energetic blueprint of freedom

Facing self-sabotage and shame and exploring internal conflict

Owning and honoring your ancestry and DNA

How Florencia’s relationship with cacao has evolved

The magic of drinking cacao with local plants

Plants that work synergistically with cacao – like blue lotus and mugwort

Florencia’s rituals with cacao

Spirit-led relationship with business

Balance between humility and owning your worth

Rituals to nourish a brand

Welcoming it all and generously allowing emotions to move through your experience

Choosing to live a fully expressed human experience

Lessons from plants and two months in Ecuador that Florencia is integrating

Activating your voice and trusting your path

Social media through the lens of Spirit

Activating the new dream

Florencia’s community platform Florecer and the vision for it

Episode sponsors:

Op e n

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Resources:

Cacao Lab Ceremonial Cacao - use code BREAKFASTCRIMINALS for 15% off

What is cacao ceremony?

The More Beautiful World Our Hearts Know Is Possible (Sacred Activism) by Charles Eisenstein

Caro Arevalo

Chiricaspi plant

Anima Mundi Blue Lotus Flower to add to your ceremonial cacao

Eat, Pray, Love by Elizabeth Gilbert

Naku healing center in Ecuador

Related episodes:

14 Florencia Fridman: Cacao Ceremony and Maya Cosmo-Vision, Align Making Money With Your Divine Purpose

223 How Jessica Scheer Helped An Indigenous Spiritual Leader Grow A 550K Community On TikTok: Bridging Ancient Wisdom and Technology