Liza Amlani: Retailing and Marketing Your Optical

WO Voices

English - May 07, 2024 21:00 - 16 minutes - 11.3 MB - ★★★★★ - 11 ratings
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Previous Episode: Dr. Caitlin Reghetti: Supporting Patient Education With a Great Design

Next Episode: Dr. Roya Attar: AI Is Essentially the Next Industrial Revolution

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear."