WJR Business Beat with Jeff Sloan: The Power of Cause Marketing (Episode 115)

Does doing right have a positive impact on a company’s performance? New research shows indeed it can. Adding what’s known as cause marketing into your marketing messaging can be a powerful way for businesses to attract and retain customers.

Marketers today must focus on cause marketing campaigns and messages that represent what the business truly stands for, rather than just jumping on the latest hot-button issue.

Tune in to this morning’s WJR Business Beat to learn more on cause marketing from Jeff.