New Study Indicates Small Business Optimism
WJR Business Beat
English - July 12, 2023 07:00 - 1 minute - 1.82 MB - ★★★★★ - 2 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Marketers responsible for creating awareness and leads that a small business needs in order to ultimately enjoy sales are a good barometer of the overall state of small business today because they have direct access to data and metrics that allow them to benchmark and compare expected performance versus actual performance.