Gen Z Accelerating Consumer Buying Power

WJR Business Beat

English - September 30, 2022 07:00 - 2 minutes - 1.93 MB - ★★★★★ - 2 ratings
Entrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Amazon Now #1 Way to Attract Consumer Attention

Next Episode: Coupon Use Increasing Due to Inflation

Gen Z's spending power is on the rise. A Bloomberg report from last year, commands 360 billion in disposable income. They get their purchase influences through social media, and tend to have to feel a strong affiliation with the brand in order to buy from that brand.