Access and Use of Customer Data Critical
WJR Business Beat
English - April 17, 2024 07:00 - 2 minutes - 1.9 MB - ★★★★★ - 2 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Side Hustles are Booming
Next Episode: Grant Program Announced for Young Entrepreneurs
Research from Acoustic conducted by Forrester highlights marketer's focus when it comes to data. They're focused on channel engagement data, web and mobile data, customer data, and real-time experience data. If you want to be in business today, you must put data to work in your strategy development.