#130-What is Amazon DSP and Should Your Brand be Using it with Joe Shelerud

Wizards of Ecom

English - October 04, 2021 07:00 - 38 minutes - 24.3 MB - ★★★★★ - 36 ratings
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Previous Episode: #129-Most Important Questions To Ask Before Hiring A 3PL with Aleksejs Leal

Next Episode: #131-Amazon Posts: A New Avenue for Social Media + Online Retail with Barbara Boschen

Advertising is both art and science. That is according to Joe Shelerud, owner and co-founder of Ad advance who has crossed paths with advertising when he realized that he can do more than the agencies he hired. Being a technical person that he is, he developed tools that would help his business. From then, his passion in advertising grew and helped people in many ways and he is gonna share them with us today.

We’ve talked about Google ads. We’ve talked about Facebook ads. We’ve talked about PPC and various tools that help our Amazon business be seen but it’s our first time diving deep into the Amazon advertising tool, DSP. So, Today’s episode is dedicated to Amazon DSP and Joe will help us understand it more and how it works as he shares his knowledge about it.

From how to get started with DSP, to budget allocation, to determining the products that suit best with DSP and how well DSP works compared to Google and Facebook ads.. These are only a few of the juiciest content you are getting from this episode that you wouldn’t want to miss. So, tune in with us!

In This Episode:

[00:29] Welcoming owner and co-founder of Ad Advance, Joe Shelerud

[03:18] How did it all start in advertising?

[06:30] DSP, Who is it best suited for?

[09:20] How does it look like using amazon data to DSP?

[11:44] How to get started with DSP?

[14:40] Starting budget.

[16:29] What DSP is looking for in a client and what client can expect from it.

[18:20] What type of people DSP targets using location.

[21:10] How is DSP compared to Google and Facebook ads.

[24:20] How to distinguish different audiences to target, run and customize ads.

[26:15] Product type that DSP runs best.