#087 - 15 Minute PPC Optimization Tips and Tricks with Destaney Wishon

Wizards of Ecom

English - May 05, 2021 07:00 - 38 minutes - 20.8 MB - ★★★★★ - 36 ratings
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Previous Episode: #086-Amazon Owes You Money & Why You Should Let GETIDA Recover it For You, with YONI MAZOR

Next Episode: #088-The Pros & Cons of Manufacturing Your Private Label Product in the USA with Alexander Fedorowicz

With Amazon’s 12 million product catalog, how do you think buyers can find your product? Ads!

But now that everyone’s advertising, it’s important to learn some tips and tricks on PPC optimization. In this episode, we are going to simplify things for you.

Know the latest advertising strategy hacks from no other than Amazon ad expert Destaney Wishon. She is also gonna be sharing an easy formula you may refer to for a more profitable ACoS. These and more tips when you tune in.

In This Episode:

[00:30] Welcoming Destaney Wishon, Co-Founder of Better AMS.com

[02:12] The relationship of optimization and ACoS

[05:40] Increasing the bid.

[06:30] When should you lower your bid?

[07:50] Scalability or profitability?

[09:18] Variables to consider

[10:14] Formula shared by Destaney that you may follow for a more profitables ACOS

[18:35] Understand CPC

[19:40] Targeting competitor’s listings

[23:11] Dive in search term report frequently

[28:50] Making a video more scalable