Bringing Brands Back to Life
Without Fail
English - February 25, 2019 11:00 - 44 minutes - ★★★★★ - 1.6K ratingsCareers Business Society & Culture entrepreneur interview entrepreneurship business startups technology productivity art culture the 4-hour workweek Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For many businesses, it’s all about looking forward. New trends, new brands, new verticals. But Sharon Price John sees a different path: one that involves looking to the past. She has made a career of reinvigorating forgotten and failing brands, including Nerf, Stride Rite, and Barbie Fashions. But her career hasn’t been all success all the time. Alex talks to Sharon about a bet she made that went very wrong, and about her biggest turnaround yet, as the CEO and President of Build-a-Bear Workshop.
Without Fail is hosted by Alex Blumberg. It is produced by Molly Messick and Sarah Platt and edited by Alex Blumberg and Devon Taylor.
Peter Leonard and Bobby Lord mixed the episode. Theme and ad music by Bobby Lord.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
For many businesses, it’s all about looking forward. New trends, new brands, new verticals. But Sharon Price John sees a different path: one that involves looking to the past. She has made a career of reinvigorating forgotten and failing brands, including Nerf, Stride Rite, and Barbie Fashions. But her career hasn’t been all success all the time. Alex talks to Sharon about a bet she made that went very wrong, and about her biggest turnaround yet, as the CEO and President of Build-a-Bear Workshop.
Without Fail is hosted by Alex Blumberg. It is produced by Molly Messick and Sarah Platt and edited by Alex Blumberg and Devon Taylor.
Peter Leonard and Bobby Lord mixed the episode. Theme and ad music by Bobby Lord.
Learn more about your ad choices. Visit podcastchoices.com/adchoices