Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
216 episodes - English - Latest episode: 10 days ago -Hosted by Kelly Zugay of With Grace and Gold, The Brand It, Build It Podcast equips you to grow your creative small business with purpose and strategy.
Since 2014, With Grace and Gold® has served small business owners, photographers, and wedding professionals through award-winning, elevated, luxury custom brand and web design services. Pursue custom brand and web design services or shop completely-customizable Showit website templates at: https://www.withgraceandgold.com
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Episodes
209: Should You Offer Education?
April 15, 2024 18:39 - 8 minutes - 7.36 MBToday, we’re exploring whether offering education is right for your business: questions to ask yourself, how becoming an educator can benefit you and your business, and ways you can successfully offer your expertise in your field. Because I have a Masters in Teaching, I am especially excited to explore the topic of education — and I’m so hopeful you’ll find today’s episode to be helpful, too! Hosted by Kelly Zugay...
208: Cultivating Confidence and Overcoming Imposter Syndrome
April 08, 2024 19:33 - 5 minutes - 5.34 MBOvercoming imposter syndrome often involves challenging negative self-beliefs, building self-confidence, seeking support from others, and reframing thoughts and perceptions of success and failure. Today, I’m excited to share how to cultivate confidence and overcome imposter syndrome. Hosted by Kelly Zugay of With Grace and Gold® —...
207: Why Offer Free Resources?
April 01, 2024 18:24 - 6 minutes - 5.72 MBTake 50% Off Your FloDesk Subscription Offering free resources can also be a smart business strategy. By providing value upfront, you can establish yourself as an authority in your niche and attract clients or customers who are more likely to engage with your paid products or services in the future. Hosted by Kelly Zugay of With Grace and Gold®...
206: Why Website Originality Pays Off
March 26, 2024 03:30 - 5 minutes - 4.6 MBYou’ve stumbled upon a breathtaking website you love. You feel prompted to scroll, explore, and click around to see more. You find yourself thinking, “I want my website to look just like this one!” Today, we’re sharing 3 key reasons why using another website as inspiration for your own can actually harm your business. Hosted by Kelly Zugay of With Grace and Gold®...
205: What to Include in Your Website's Footer
March 18, 2024 16:41 - 5 minutes - 5.17 MBBy carefully designing and optimizing your footer, you can improve the overall effectiveness and usability of your website. Today, we’re sharing exactly what to include in your website’s footer. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast...
204: 10 Misconceptions About SEO
March 11, 2024 17:47 - 7 minutes - 6.68 MBIn my opinion, SEO is something you can implement and know is working on behalf of your business — even when you’re not working. It’s something going on behind-the-scenes that can help you grow your business and create longevity. So, even if business is booming today, I think of SEO as a safety net or tool that helps you to foster growth in the months and years to come. I’m excited to share 10 misconceptions about SEO, so you can ensure you’re approaching SEO with purpose and understanding S...
203: Audit Your Website in 10 Easy Steps
March 04, 2024 19:28 - 5 minutes - 4.88 MBAssess every detail of your website to ensure it's performing at its best — representing your business professionally, connecting with your audience authentically, and effectively guiding your visitors toward becoming paying clients. Today, I'm excited to share 10 steps for auditing your website — and ensuring your online presence is truly working on behalf of your business. Hosted by Kelly Zugay of ...
202: How to Use Pinterest for Business Growth
February 26, 2024 18:37 - 6 minutes - 5.55 MBPinterest, with its emphasis on visually engaging pins and boards, refers the most visitors to our website among any marketing approach we have used or currently use. It’s likely Pinterest can serve and uplift your business, too — so today, we’re excited to share how to use Pinterest for business growth. Hosted by Kelly Zugay of With Grace and Gold®...
202: How to Use Pinterest for Busienss Growth
February 26, 2024 18:37 - 6 minutes - 5.55 MBPinterest, with its emphasis on visually engaging pins and boards, refers the most visitors to our website among any marketing approach we have used or currently use. It’s likely Pinterest can serve and uplift your business, too — so today, we’re excited to share how to use Pinterest for business growth. Hosted by Kelly Zugay of With Grace and Gold®...
201: 7 Types of Education to Pursue in 2024
February 19, 2024 11:00 - 4 minutes - 4.22 MBBeing small business owners requires us to wear many hats — one of which involves continuous learning and growth. No matter your years of experience, or whether your business is new or established, continuous learning can make a meaningful difference in how your business evolves, grows, and succeeds in the years ahead. Today, I’m excited to share 7 types of education to explore pursuing in 2024. Hosted by Kelly Zugay...
200: Will Blogging Grow My Business?
February 12, 2024 18:00 - 6 minutes - 5.76 MBOur goal is to equip our clients with the very same — an engaging, detailed, and conversion-driven blog, they can confidently know is working effectively on behalf of their business. Today, we're excited to share key ways blogging can grow your business as well as our professional recommendations for getting started. Hosted by Kelly Zugay of With Grace and Gold®...
199: Does Your Business Appear Credible?
February 05, 2024 19:29 - 6 minutes - 6.33 MBYour brand and web design can lay the foundation for your business success — the way your prospective clients understand your business, the connection they feel with your offerings, and their confidence in choosing to pursue your offerings, too. Today, we’re excited to share how to tell if your website is negatively impacting your credibility — and how to ensure your web design communicates credibility. Hosted by Kelly Zugay...
198: 5 Components of an Elevated Client Consultation
January 30, 2024 15:30 - 5 minutes - 4.72 MBYou've secured a consultation with a prospective client who is interested in learning more about your services... Now what? This week, we're excited to share 5 components of an elevated, effective client consultation — 5 ways you can connect with and book prospective clients who are well-aligned with your business and offerings. Hosted by Kelly Zugay of With Grace and Gold®...
197: How to Add Digital Products to Your Small Business
January 22, 2024 20:43 - 10 minutes - 10 MBDiscover a complete, step-by-step guide to adding digital products to your small business with purpose, strategy, and ease. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your cre...
196: Is Luxury Design Always Light and Airy?
January 15, 2024 11:00 - 4 minutes - 4.05 MBIn today’s episode, I’m excited to share ways to approach your luxury web design when your work, approach, or preferred clients aren’t particularly aligned with a light, airy, neutral style. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small busi...
195: Doing Less and Earning More
January 08, 2024 13:00 - 5 minutes - 4.98 MBReducing the features of your web design can grow your revenue and your business. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy. Podca...
194: Web Design Trend Predictions for 2024
January 01, 2024 11:00 - 4 minutes - 3.74 MBIn 2022 and 2023, we shared web design trend predictions for the year ahead, and today, we’re excited to continue our tradition with this week’s episode — Web Design Trend Predictions for 2024. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business mark...
193: Our Most-Listened to Episode of 2023 (REPLAY)
December 25, 2023 11:00 - 6 minutes - 6.12 MBWe're sharing a replay of our most listened to and loved episode from 2023. This year, we’ve been honored to explore a wide range of topics — from brand design and web design to ChatGPT and systems for productivity. Most of our podcast topics are evergreen, so as we approach a new year, with new business goals, it could be very worthwhile to go back in the archives and explore topics of interest to you. Hosted by Kelly Zugay of ...
192: Beyond Likes: Leveraging Newsletter Marketing
December 18, 2023 22:37 - 7 minutes - 6.66 MBToday, we’re exploring why leveraging newsletter marketing and building a newsletter audience for your small business can be more beneficial than relying solely on social media marketing — and how your web design can play a key role in building your newsletter audience, too. — Take 50% Off FloDesk — Hosted by Kelly Zugay of With Grace and Gold® — ...
191: 6 Mistakes Wedding Professionals Make When Entering the Luxury Market
December 11, 2023 19:05 - 5 minutes - 4.94 MBYour success in the luxury market isn’t just about your talent — it’s about presenting your business, your work, and your approach strategically and creating an experience that resonates with high-end clients from the first click to the last dance. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast...
190: Why Professional Headshots Matter
December 04, 2023 18:09 - 5 minutes - 5.3 MBI’m excited to not only share why professional headshots matter — but also what types of brand photos you can ask for from your photographer to equip you for success! Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow y...
189: 10 Ways + 10 Prompts for Using ChatGPT
November 27, 2023 17:54 - 6 minutes - 6.2 MBChatGPT can be used in so many ways, unique to your creative business. Today, I’m excited to share 10 ways and 10 prompts for using ChatGPT in your creative small business. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow y...
188: Market with Purpose During the Holiday Season
November 20, 2023 23:28 - 4 minutes - 4.49 MBAt With Grace and Gold, we’ve debuted an all-new, completely free Showit website template called Samantha Kay. In addition, all Showit website templates are 50% off using code THANKS, which means you can begin customizing your new Showit template for just $150. Visit withgraceandgold.com/shop to download our new free Showit template, Samantha Kay — or to take advantage of our biggest sale of the year, with all Showit website templates on sale for 50% off using code THANKS. Hosted by ...
187: Systems for Staying Productive and Creative
November 13, 2023 10:00 - 4 minutes - 4.13 MBNo matter how long your to-do list may be, there are systems you can put in place to boost your productivity and help your creativity. There are features of your business you can automate or 'set and forget' as you continue working on and in your business as needed. Today, I'm excited to share systems you can add to your small business to help you stay productive and creative — and avoid burnout. Hosted by Kelly Zugay of ...
186: Why Minimal Web Design Matters
November 06, 2023 11:00 - 4 minutes - 4.48 MBWe believe less is more when it comes to both brand design and web design, because, above all, your brand and web design are created for your audience — for your visitors to be seamlessly led toward confidently choosing your business. Today, we're excited to share why minimal web design matters for your small business. Hosted by Kelly Zugay of With Grace and Gold® — T...
185: Harnessing the Power of Client Testimonials
October 30, 2023 10:00 - 4 minutes - 3.82 MBWe'll explore why client testimonials matter, how to gather client testimonials effectively, and how to leverage them to attract more clients. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose a...
184: Boosting SEO for the Holiday Season
October 24, 2023 20:51 - 4 minutes - 4.4 MBFor many small businesses, holiday season preparation begins several months before the holiday season — planning sales and promotions, creating marketing plans and designing marketing materials, and even enhancing their website's search engine optimization with the holiday season in mind. As web designers, search engine optimization is a core piece of our process; we keep search engine optimization in mind every step of the way, to better ensure our clients' businesses are seamlessly discove...
183: How to Build a Supportive, Productive Team
October 16, 2023 17:56 - 6 minutes - 6.22 MBHiring team members can seem like a daunting task, especially if you're feeling ill-prepared for bringing an additional team member on-board your business — but doing so can make a meaningful difference in your productivity, effectiveness, and even your long-term growth and success. Today, we're sharing 5 considerations, approaches, and ways to prepare for hiring team members within your business. Hosted by Kelly Zugay of ...
182: Scale Your Small Business Through Strategic Web Design
October 09, 2023 18:29 - 6 minutes - 5.83 MBIt’s usually not enough to simply have a website, it’s essential to have a web design rooted in purpose, intention, and service — a space intentionally and strategically designed to help your business grow and thrive. When it comes to creating a web design with scaling your business in mind, where do you begin? Today, we’re sharing how to scale your small business through strategic web design. Grow Your Newsletter + Take 50% Off of FloDesk Hosted by Kelly Zugay...
181: How to Craft a Compelling Brand Story
October 02, 2023 19:08 - 5 minutes - 5.23 MBHow authenticity becomes the cornerstone of a trusting relationship between your business and your prospective customers or clients, how relatability fosters engagement, and how having a clear message behind your business defines your brand’s purpose and equips your business to grow. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast...
180: Strengthening Client Relationships Through Your Web Design
September 25, 2023 16:02 - 5 minutes - 5.16 MBIf you’re an online small business owner, you may be wondering how you can build trust, establish credibility, and foster connection solely through your online presence. Today, we’re excited to share how your web design can work effectively on behalf of your business — and help you to build and foster meaningful relationships with prospective, current, and former clients. Hosted by Kelly Zugay of With Grace and Gold®...
179: When It's REALLY Time to Pursue Custom Web Design
September 18, 2023 15:13 - 5 minutes - 4.72 MBOne common question we hear in our creative community is: Should I choose a website template for my small business — or does my small business actually need a one-of-a-kind, custom web design? As professional web designers, we know and have seen first-hand the business-changing results professional brand and web design can create for small businesses, so today, we’re excited to share 5 ways to know it’s time to pursue a custom web design for your small business. Hosted by ...
178: Creating a Luxury Brand for Your Business
September 11, 2023 15:34 - 4 minutes - 4.48 MBAs a small business owner, there are many ways you can choose for your business to stand out among others. Your competitive advantage — or advantages — are entirely up to you as the owner of your small business. One way to set your business apart is to create an elevated, luxury brand — a premium experience your customers and clients can trust in and benefit from. Today, we're sharing 5 recommendations for creating a luxury brand to connect with your preferred clients and grow your business....
177: 5 Reasons Small Businesses Should Use Showit
September 04, 2023 18:59 - 5 minutes - 5.09 MBToday, we're sharing why we believe Showit is the best website platform for small businesses — and if you're already a Showit user, how you can leverage Showit's key features to grow your small business. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small busi...
176: Considerations for Hiring a Website Copywriter
August 28, 2023 07:00 - 6 minutes - 5.72 MBOne common question we are asked at With Grace and Gold is: Do I need to hire a copywriter to compose copy for my new web design? While every design business is unique, With Grace and Gold offers clients a copywriting document with questions and prompts to guide the copywriting process. Currently, about 8 in every 10 of our clients will choose to use our provided copywriting prompts to compose their own copywriting, while about 2 in every 10 of our clients will choose to hire a professional ...
175: 5 Tips for Better Time Management
August 21, 2023 07:00 - 6 minutes - 5.71 MBManaging your time well can make all the difference – especially for busy small business owners who need to effectively, efficiently, accurately manage so many key areas of their businesses. When you manage your time well, you can experience greater peace of mind about your workday, you can rest assured you’re serving your clients and customers well, and you can experience better work-life balance. So, here are our 5 tips for better time management. EPISODE SPONSOR: Tidio For online sm...
174: Who to Ask for Web Design Feedback
August 14, 2023 07:00 - 5 minutes - 4.85 MBWhether you’ve worked hard to create your new web design, or you’ve hired a professional web designer to create your new web design, chances are, you’re ready to see what people think! For meaningful reasons, we feel so passionately about asking the right people for feedback about your web design. Here is who we recommend asking for feedback and why. EPISODE SPONSOR: Tidio For online small business owners, it’s more important than ever to create user-friendly ways for your customers an...
173: Instantly Elevate Your Web Design
August 07, 2023 07:00 - 6 minutes - 5.94 MBIf we were to wave a magic wand over a web design, what would we do to instantly create a more elevated, polished, and cohesive design? That’s exactly what we’re exploring in today’s episode, where we’ll share 10 actionable ways to instantly elevate your web design. EPISODE SPONSOR: Tidio For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients to engage and get in touch. That’s why at With Grace and Gold, we use Tidi...
172: 5 Ways to Make Small Business Ownership Easier
July 31, 2023 07:00 - 6 minutes - 5.59 MBEvery small business is unique, but I’m a firm believer in how small, purposeful approaches can make a big difference in the way your business operates overall. While small business ownership is rarely easy, there are key ways we can make our journeys as small business owners easier. Let’s explore 5. EPISODE SPONSOR: Tidio For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients to engage and get in touch. That’s why at...
171: How to Elevate Your Website's Color Palette
July 24, 2023 06:00 - 6 minutes - 5.74 MBWhether you’ve designed your brand, or you’ve hired a professional designer to design your brand, one common question we receive is: How do I effectively use my new brand details within my web design? Or if you’ve tried to use your brand details within your web design, why aren’t the details coming together the way you thought they would or should? EPISODE SPONSOR: Tidio For online small business owners, it’s more important than ever to create user-friendly ways for your customers and ...
170: Psychology of Color in Brand Design
July 17, 2023 07:00 - 7 minutes - 6.95 MBIf you’ve ever created your brand design – or hired a professional designer to create your brand design – it’s likely you’ve heard of color psychology. But what is color psychology, and how does it play a role in your unique business and brand? EPISODE SPONSOR: Tidio For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients to engage and get in touch. That’s why at With Grace and Gold, we use Tidio — a user-friendly,...
169: How to Earn More from Affiliate Programs
July 10, 2023 07:00 - 7 minutes - 6.73 MBFor small business owners who are seeking new ways to generate revenue, who serve as educators in their field, or who aim to serve their audience in unique, educational, or encouraging ways, affiliate programs can make a meaningful difference in their revenue, credibility, and overall success. That’s why, today, we’re excited to share 5 ways to earn more from affiliate programs – creative ways you can make the most of the affiliate programs you are a part of, or seek out affiliate programs a...
168: How to Monetize Your Blog
July 03, 2023 07:00 - 7 minutes - 7.18 MBIn earlier episodes, we’ve explored how blog content creation can enhance your Search Engine Optimization… so today, we want to share about a different benefit of blog content creation: how you can successfully and strategically monetize your blog to earn more revenue on behalf of your business. EPISODE SPONSOR: Tidio For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients to engage and get in touch. That’s why at With...
167: Creative Ways to Design Your Portfolio Page
June 26, 2023 07:00 - 7 minutes - 7.27 MBBy curating your Portfolio and presenting your work in a purpose-driven way, you can do more of the work you love and value, and grow your business. Today, we’re excited to share creative ways to design your Portfolio. EPISODE SPONSOR: Tidio For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients to engage and get in touch. That’s why at With Grace and Gold, we use Tidio — a user-friendly, conversion-driven live ch...
166: Why Google Search Console is Worth Using
June 19, 2023 07:00 - 5 minutes - 4.88 MBGoogle Search Console is a free resource offered by Google, which measures and showcases your website’s search traffic, performance, and more — so you can learn actionable ways to help your website get discovered via search engines. We wholeheartedly believe Google Search Console is worth using on behalf of your small business, and today, we’re excited to share why! EPISODE SPONSOR: Tidio — For online small business owners, it’s more important than ever to create user-friendly ways for ...
165: What to Prioritize Before SEO
June 12, 2023 07:00 - 7 minutes - 6.86 MBThis week, we want to share what we recommend prioritizing before prioritizing SEO. Then, once you do begin strengthening your SEO, you will be working from a strong foundation – rooted in creating meaningful growth and success. EPISODE SPONSOR: Tidio — For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients to engage and get in touch. That’s why at With Grace and Gold, we use Tidio — a user-friendly, conversion...
164: Brand Design Mistakes to Avoid
June 05, 2023 07:00 - 6 minutes - 5.97 MBYour brand design lays a visual foundation to represent your business — and it has the power to form connections with prospective clients, or nudge visitors to continue to their search. This week, we’re excited to share common brand design mistakes to avoid – common brand design errors we’ve observed, which can make a meaningful difference for your small business success. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build...
163: What is Your Brand's Personality?
May 29, 2023 07:00 - 7 minutes - 7.21 MBToday's episode will equip you to discover and embrace your brand's unique personality. Remember, your brand is more than a logo design — it's the personality that captivates and connects with your audience and leaves a lasting impression. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with pu...
162: Blogging for SEO: Best Practices
May 22, 2023 07:00 - 8 minutes - 7.87 MBEven if blogging doesn’t come naturally, or if you aren’t quite sure what to blog about, perhaps knowing how blogging can serve your audience, boost your Search Engine Optimization, and help your business to grow can encourage you to consider blogging on behalf of your business. Today, we’re excited to share more about blogging for SEO! Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small...
161: Could Video Elevate Your Website?
May 15, 2023 07:00 - 7 minutes - 6.81 MBThough there are a variety of ways to create detail and texture within a web design, one way to do so is through video content – whether through a full-length brand video, video clips, or even GIFs used for movement within your web design. Today, we’re exploring whether video content could elevate your web design — and our recommendations for gathering meaningful, value-adding video content. Hosted by Kelly Zugay of With Grace and Gold® — The Brand I...