Reader Swag: Dana Claire on Using Swag to be Top of Mind and Retain Readers

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Episode 154 / Swag can be a great way to engage with readers. Hybrid young adult author and BookBrush COO, Dana Claire, shares how to create swag that will help you contect with readers and stand out in a crowded marketplace.

Author website: https://www.danaclairebooks.com/

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Show notes:

How Dana’s writing is a legacy from her motherWhat Dana learned working with branding for corporations and how she used those tactics in marketing for her self-published booksDeveloping relationships with readers by following and interacting with them on GoodReads and BookbubHow to pick swag items that are reusable and keep you top of mind with readersWhat assets to ask your cover artist for to make creating swag easierHow Dana automates merchandising through PrintfulWhy you should pick items that have a higher perceived value for merchandiseHow Dana uses exclusive items for live events 

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More links: 

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast

Jami’s Launch Plan https://www.jamialbright.com/launchplan

Jami’s books https://amzn.to/3wSraA5

Sara’s books http

Support the Show.

🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing