Storyboard: Episode 9 - The Answer Factory: Demand Media

You'll never guess the most profitable question on the internet. How do I donate I car in Dallas? Seriously. We don't know why, and we didn't figure it out, an did. algorithm Founded by veteran startup guru Richard Rosenblatt, Demand Media is a fiendishly clever firm that's revolutionizing, by shear mass, the way we find information online. The company knows what we're googling and churns out cheap videos and articles to meet our every demand. The company publishes more than 4,000 articles and videos a day, and makes millions of dollars by selling premium advertising based on the search terms. The content isn't perfect, but hey, it's good enough. Will this type cheaply produced, targeted media soon supplant the need for journalists? On this week's Storyboard, WIRED senior editor Nicholas Thompson asks senior writer Daniel Roth about his November 2009 feature "The Answer Factory."