The first five days or so of SXSW in Austin are always dedicated to the “interactive” portion of the festival. The city’s downtown streets swell with lanyard-laden “entrepreneurs” and “founders” wearing that familiar uniform of T-shirts screen-printed with their company’s clever logo, an outfit made professional by throwing a blazer over the ensemble.
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The first five days or so of SXSW in Austin are always dedicated to the “interactive” portion of the festival. The city’s downtown streets swell with lanyard-laden “entrepreneurs” and “founders” wearing that familiar uniform of T-shirts screen-printed with their company’s clever logo, an outfit made professional by throwing a blazer over the ensemble.

Learn more about your ad choices. Visit podcastchoices.com/adchoices