Business, Spoken artwork

Companies Are Cashing in on Reality TV for Tots

Business, Spoken

English - March 28, 2018 07:10 - 3 minutes - ★★★★ - 16 ratings
Business News News spokenlayer Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: No, a $38 Water Bottle Can't Turn You Into a #Brave #Boss
Next Episode: This Startup Makes Augmented Reality Social—and Ubiquitous

A grinning 4-year-old boy clambers up and down an inflatable backyard water park, collecting oversize Easter eggs, goaded from behind the camera by his mom. The boy, Ryan, stomps the eggs open and unveils plastic toys. It looks like a home movie, but it’s actually the most-watched video on one of the most-watched YouTube channels in the world, Ryan ToysReview. It has been viewed more than 1.1 billion times since 2016, and the leaders of a new startup, Pocket.
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A grinning 4-year-old boy clambers up and down an inflatable backyard water park, collecting oversize Easter eggs, goaded from behind the camera by his mom. The boy, Ryan, stomps the eggs open and unveils plastic toys. It looks like a home movie, but it’s actually the most-watched video on one of the most-watched YouTube channels in the world, Ryan ToysReview. It has been viewed more than 1.1 billion times since 2016, and the leaders of a new startup, Pocket.

Learn more about your ad choices. Visit podcastchoices.com/adchoices