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Behind the Fall and Rise of China's Xiaomi

Business, Spoken

English - December 26, 2017 07:10 - 17 minutes - ★★★★ - 16 ratings
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A year ago, Chinese smartphone maker Xiaomi (sha-oh-me) had fallen from the world’s most valuable unicorn to a “unicorpse.” Sales plunged in 2016, pushing the company from first to fifth place among China’s smartphone makers. No firm had ever come back from a wound that severe in the trench warfare of the global smartphone business. Today, Xiaomi is being called a “Chinese phoenix.
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A year ago, Chinese smartphone maker Xiaomi (sha-oh-me) had fallen from the world’s most valuable unicorn to a “unicorpse.” Sales plunged in 2016, pushing the company from first to fifth place among China’s smartphone makers. No firm had ever come back from a wound that severe in the trench warfare of the global smartphone business. Today, Xiaomi is being called a “Chinese phoenix.

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