At the start of August, Airbnb announced an essay contest: Four winners would fly to China to stay in a watchtower on the Great Wall. They’d be treated to a gourmet dinner at sunset, a traditional Chinese music experience, and a sunrise historical hike through the countryside. The official Beijing Tourism Twitter account even promoted it. Six days later, the company called the contest off abruptly.
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At the start of August, Airbnb announced an essay contest: Four winners would fly to China to stay in a watchtower on the Great Wall. They’d be treated to a gourmet dinner at sunset, a traditional Chinese music experience, and a sunrise historical hike through the countryside. The official Beijing Tourism Twitter account even promoted it. Six days later, the company called the contest off abruptly.

Learn more about your ad choices. Visit podcastchoices.com/adchoices