When I worked at Texas Monthly magazine, there was no surer way to capture a reader's attention than to put Willie Nelson on the cover or in the headline. It seems WIRED's version of the Red-Headed Stranger is one Elon Musk. This year, the Tesla CEO (probably better known as a hat salesman) finally launched the car company's Model 3 and unveiled an electric big rig to much fanfare—and to much interest of the WIRED audience. But it wasn't just Tesla dominating the headlines.
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When I worked at Texas Monthly magazine, there was no surer way to capture a reader's attention than to put Willie Nelson on the cover or in the headline. It seems WIRED's version of the Red-Headed Stranger is one Elon Musk. This year, the Tesla CEO (probably better known as a hat salesman) finally launched the car company's Model 3 and unveiled an electric big rig to much fanfare—and to much interest of the WIRED audience. But it wasn't just Tesla dominating the headlines.

Learn more about your ad choices. Visit podcastchoices.com/adchoices