When Dennis Berkholtz’s parents moved to a retirement home in 2004, he worried they’d get bored. “People were just playing bingo,” he recalls. But a couple of years later, Nintendo released the Wii, and Berkholtz—a former Olympic handball player and coach—saw an opportunity. With $120,000 from investors, he launched the National Senior League for Wii Bowling. Today, some 1,400 players on 280 teams compete against rivals in contests nationwide.
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When Dennis Berkholtz’s parents moved to a retirement home in 2004, he worried they’d get bored. “People were just playing bingo,” he recalls. But a couple of years later, Nintendo released the Wii, and Berkholtz—a former Olympic handball player and coach—saw an opportunity. With $120,000 from investors, he launched the National Senior League for Wii Bowling. Today, some 1,400 players on 280 teams compete against rivals in contests nationwide.

Learn more about your ad choices. Visit podcastchoices.com/adchoices