Smartwatches have outshipped Swiss watches for several years. Before an uptick in March, the Federation of Swiss Watches had posted a 20-month-straight decline in exports, part of a disastrous downward sales trend. If the numbers continue on their current trajectory, these digitally enabled wearable computers may take the lead in actual sales dollars by 2020. The mechanical watch world has been slow to respond to this pressure, despite plenty of prodding from consumers and industry retailers.
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Smartwatches have outshipped Swiss watches for several years. Before an uptick in March, the Federation of Swiss Watches had posted a 20-month-straight decline in exports, part of a disastrous downward sales trend. If the numbers continue on their current trajectory, these digitally enabled wearable computers may take the lead in actual sales dollars by 2020. The mechanical watch world has been slow to respond to this pressure, despite plenty of prodding from consumers and industry retailers.

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