Wintrust Business Minute: Molson Coors goes retro with new Miller Lite campaign

Wintrust Business Lunch

English - March 21, 2024 21:44 - ★★★★★ - 8 ratings
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Steve Grzanich has the business news of the day with the Wintrust Business Minute. Chicago-based Molson Coors is going retro for its latest Miller Lite ad campaign. Ad Age says an updated take on “Tastes Great, Less Filling” will hit airwaves soon. Retired athletes Mia Hamm, J.J. Watt, Reggie Miller, David Ortiz and Jorge Posada […]

Steve Grzanich has the business news of the day with the Wintrust Business Minute.

Chicago-based Molson Coors is going retro for its latest Miller Lite ad campaign. Ad Age says an updated take on “Tastes Great, Less Filling” will hit airwaves soon. Retired athletes Mia Hamm, J.J. Watt, Reggie Miller, David Ortiz and Jorge Posada will be the the newest All-Stars featured in the commercials. “Tastes Great, Less Filling” dates back to the mid 70’s. Chicago’s Leo Burnett is the creative agency behind the new commercials. The first ad airs during college basketball coverage. More will be coming later this year during the Olympics and upcoming football season.

Also, a Chicago startup working on sensor technology to improve communication between firefighters has been named a rising star by mHub. Listen for more below:

https://serve.castfire.com/audio/4517041/4517041_2024-03-21-213741.64kmono.mp3