In this episode of Winning the Challenger Sale, hosted by Jen and Mike, Sam Mckenna, Founder at #samsales Consulting, discusses differentiation strategies for sales emails. They delve into finding the proper balance between personalization and relevance in email outreach. Sam explains in detail her ‘Show Me You Know Me’ approach. You don’t want to miss this!

In this episode of Winning the Challenger Sale, hosted by Jen and Mike, Sam Mckenna, Founder at #samsales Consulting, discusses differentiation strategies for sales emails. They delve into finding the proper balance between personalization and relevance in email outreach. Sam explains in detail her ‘Show Me You Know Me’ approach. You don’t want to miss this!

Episode resources:Sam Mckenna on LinkedInSam Mckenna on TwitterSam Mckenna WebsiteChallenger WebsiteWinning the Challenger Sale Webinar SeriesWinning the Challenger Sale Podcast Website
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Previous guests include: Ian Koniak of Ian Koniak Sales Coaching, Josh Braun of Josh Braun Sales Training, Will Allred of Lavender, Sam Mckenna of #samsales Consulting, Ravi Rajani of Ravi Rajani Consulting, Jeff Bajorek of Parabola Consulting, Howard Brown of Revenue.io, Amy Hrehovcik of Revenue Real Hotline and Carl Ferreria of Refine Labs.

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