#12 Engaging C-Level Buyers with Jenn Allen & Mike Randazzo
Winning the Challenger Sale
English - March 01, 2022 13:00 - 26 minutes - 36.8 MB - ★★★★★ - 25 ratingsManagement Business challenger sale the challenger sale the challenger customer sales sales training sales advice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of Winning the Challenger Sale, hosts Mike Randazzo and Jen Allen dive deep into this week's theme of "engaging C-level buyers". They investigate factors that will make selling difficult in 2022, focusing on the complexity of the expanding buyer's side as a result of increased risk aversion to the traditional solo buyer role. Listen to Mike and Jen explain the shift from the traditional perspective of autonomous purchase consideration by the C-level suite to the need of the seller to develop compelling insights through other sensitive factors that influence success.
In this episode of Winning the Challenger Sale, hosts Mike Randazzo and Jen Allen dive deep into this week's theme of "engaging C-level buyers". They investigate factors that will make selling difficult in 2022, focusing on the complexity of the expanding buyer's side as a result of increased risk aversion to the traditional solo buyer role. Listen to Mike and Jen explain the shift from the traditional perspective of autonomous purchase consideration by the C-level suite to the need of the seller to develop compelling insights through other sensitive factors that influence success.
Episode Resources:Mike Randazzo on LinkedInJennifer Allen on LinkedInChallenger WebsiteWinning the Challenger Sale Webinar Series
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