As the author of a fascinating book called From Start-Up to Grown-Up, Alisa Cohn joins us today to dive into the world of startup businesses. Alisa is an amazing coach with loads of well-deserved awards and recognitions but her focus and passion is around startup businesses and entrepreneurs. However, I believe her book and this episode are excellent for any leader, not just those in startups.

As the author of a fascinating book called From Start-Up to Grown-Up, Alisa Cohn joins us today to dive into the world of startup businesses. Alisa is an amazing coach with loads of well-deserved awards and recognitions but her focus and passion is around startup businesses and entrepreneurs. However, I believe her book and this episode are excellent for any leader, not just those in startups.


In this episode, Alisa and I discuss her new book and the unique structure it has. Oftentimes, books on entrepreneurship focus on processes, data, and leadership skills. But Alisa’s book is divided into three parts: You, Them, and the Company. This structure is fantastic because as she explains in this episode, you must work on yourself and your personal growth before you can effectively apply strategies, tools, and techniques. So, no matter what role you play in the business or even what kind of business you are a part of, this episode and her book offer a huge amount of content and tools to adopt for growth and success.



What We Talked About in This Episode:

Alisa’s Background, Credentials, and Recognitions in Business Coaching
How Alisa Engages with a Start Up
The Rationale for Alisa’s Structure of Her New Book
Applying Strategies, Tools, and Techniques After Working on Yourself
The Personal Growth Journey for a Successful Business
Putting on the Mantle of Leadership
The Demons That Get in the Way of Growth and Leadership
Entrepreneurship Entry Level Job is as the Leader
Imposter Syndrome and Fear
Two Visions: The Full Fruition and Plan for Economic Viability
Self-Awareness and Finding What You Love About Your Business
Appropriate Communication and Timing
Tracking Metrics and Data in the Early Days of a Startup
Toolkit for Any Stage Business
Alisa’s Book Recommendations and Daily Rituals

About Our Guest:


Named the Top Startup Coach in the World at the Thinkers50/Marshall Goldsmith Global Coaches Awards in London, Alisa Cohn has been coaching startup founders to grow into world-class CEOs for nearly 20 years. She is the author of From Start-Up to Grown-Up, published by Kogan Page. A one time startup CFO, strategy consultant, and current angel investor and advisor, she was named the number one “Global Guru” of startups in 2021, and has worked with startup companies such as Venmo, Etsy, DraftKings, The Wirecutter, Mack Weldon, and Tory Burch. She has also coached CEOs and C-Suite executives at enterprise clients such as Dell, Hitachi, Sony, IBM, Google, Microsoft, Bloomberg, The New York Times, and Calvin Klein. Alisa is also a guest lecturer at Harvard and Cornell Universities, Henley Business School and the Naval War College.


Connect with Alisa Cohn:


https://www.alisacohn.com/


Links and Resources:

Alisa Cohn Coaching Website
Alisa Cohn on Twitter
Alisa Cohn on LinkedIn
Alisa Cohn on Facebook

Connect with John Murphy:

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