The Psychology Behind Why People Buy with Consumer Psychologist Dr. Paul Marsden

Winning Retail

English - August 26, 2020 09:00 - 47 minutes - 43.1 MB
Management Business Technology sustainability consumer goods supply chain cpg ecommerce innovation logistics merchandising retail technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Combining Art and Retail with Best Selling Author and Retail Futurist, Doug Stephens

Next Episode: Perseverance In The Face of Retail Disruption with Tony Saldanha, Keynote Speaker at the Power of 1 Virtual Summit

On this episode of Winning Retail, we welcome Paul Marsden, Consumer Psychologist and Lecturer at University of the Arts London. Paul discusses the emotional and psychological benefits consumers experience when buying, how trust and integrity must be the bottom line for retail companies to prosper, navigating retail during a pandemic, and much more.

This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.