Who Is Arizona? If you ask digital publisher Michael Kristiansen, it’s the entrepreneur-friendly state. And that’s exactly why he started his small business. Michael helps small businesses promote themselves and generate new leads via his company Who Is Arizona, along with other local marketing and video organizations. In fact, he’s so good at helping businesses “spider the web,” he’s earned the name “Spiderman” locally.

We spoke with Michael about how he uses his customer relationship management (CRM) software to manage his growing database of clients.