So much of the success of the American economy can be linked to small businesses, particularly the franchise sector. Becoming part of a franchise has unique advantages. More than 800,000 franchises operate in the US, representing 8 million jobs and 3% of the national GDP that currently exists in the United States. Listen and learn from one of the most innovative thinkers in the franchise industry, Lorne Fisher. His firm Fish has been serving the marketing and consulting needs of franchises for over 15 years. You won't want to miss out on his unique perspective of this growing and dynamic small business sector.