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Hyperion Brewing
Winning On Main Street - Small Business Podcast
English - October 28, 2019 18:28 - 24 minutes - 22.2 MB - ★★★★ - 15 ratingsBusiness how to run small business run your business technology software business strategy small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Digital marketing can do more than simply get customers in your door. When used properly, it can bring your existing customers together and transform them into a community of loyal fans.
We sat down with Alex McKeown, owner and founder of Hyperion Brewing Company to hear how she’s using social media, text, and email marketing to engage with her customers and keep them coming back.
Hyperion Brewing Company, a craft brewery in Jacksonville, Florida, is as much a passion project as it is a business for Alex. She started brewing beer in her home back in 2015 and teamed up with a high school friend (who had a real passion for craft beer) to open Hyperion in 2017. Hyperion has become a fan-favorite among the Historic Springfield community for its ever-changing lineup of craft beers, each of which is brewed one barrel (31 gallons) at a time.