How a Swig of Dirty Soda Turned into a Thriving Business-Nicole Tanner

Winning On Main Street - Small Business Podcast

English - November 10, 2022 11:00 - 27 minutes - 25.1 MB - ★★★★ - 15 ratings
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Nicole Tanner co-founded Swig, a St. George, Utah-based drive-through "dirty soda" fountain, with her husband, Todd, in 2010. Over the next seven years, they grew the business into a 17-store chain before selling it to Four Foods Group. Swig has expanded into multiple states from that small beginning, becoming thousands of people's go-to destination for personalized sodas, customized energy drinks, boba teas, cookies, and other sweets. Hear about what differentiated Nicole's business in a crowded space and how they leveraged personalized service to accelerate growth.

Resources Shared:
• Swig
• Thryv