The idea for XION was born when CEO/Founder Dan Fairbanks owned and operated multiple small specialty running shoe stores in the Seattle area. He discovered that there was no integrated e-commerce/marketplace solution for independent retailers. From there, he teamed up with Co-Founder Robert Ivie, and together with the help of a few other dedicated employees, they developed XION to make it easier for consumers to buy online from local small business retailers.

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