Can you coast up a hill? Entrepreneur and Thryv President & CEO Joe Walsh recently asked a crowd of small business owners and software power users this question at Thryv’s first-ever entrepreneur conference, Connect19.

The obvious answer is, “no.” But you can probably guess there’s more to the story. Small business owners know best that building a business doesn’t come easily. Consumers are in charge, and their expectations are evolving quickly. But according to Joe, big businesses aren’t the only ones up to the challenge.