Creating a Case for Digital Transformation

Winning Digital Customers

English - July 22, 2021 09:00 - 31 minutes - 59.5 MB - ★★★★★ - 29 ratings
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Previous Episode: Former Audible Executive, Global Marketing Strategist at Sesame Workshop and QelviQ Co-Founder, Helena Verellen | Winning Digital Customers

Next Episode: Creating a Case for Digital Transformation | Winning Digital Customers

This week Howard discusses his favorite way to sell digital transformation to anyone who needs convincing: through the art of storytelling. Listen to hear the components needed to paint a compelling vision of the future and tips on framing calls-to-action to evoke the right reaction from audiences. Howard also shares insight into the history behind storytelling and why it's so effective.